People forget that books are a slow game. A book both is and isn’t a product; an author both is and isn’t a brand. There were a few situations that came up in the past few weeks which demonstrated that the long game of publishing is stranger, more fraught, and occasionally more rewarding than the short-sighted, splash-chasing people in charge would prefer. I’d like to talk about the funniest one.
Oh, the Canes were in the playoffs?
*wanders away in obliviousness to area sports*